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The Unicorn Playbook

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A collection of 6 posts

{Email | Post #7}: Folloooooow up.

{Email | Post #7}: Folloooooow up.

🕰️If you want your email to be read (maybe 'scanned' is a better word after all), make sure it sits at the top of the pile. By pressing 'send' at the right time you will increase your chances. As much as content is king, do not forget style. Everything you

{Email | Post #6}: Time is money.

{Email | Post #6}: Time is money.

😅34% of people will decide to open your emails (or not) based on its subject line, so you'd better up your copywriting skills. For some 8-word tips and tricks, don't be lazy and take a look at last week's post. I could hear the clock ticking. Literally. I had just

{Email | Post #5}: 8-word magic.

{Email | Post #5}: 8-word magic.

👑{Relevance, Reward & Request} is the GOAT of emailing frameworks. Cut to the chase by crafting an opening sentence that shows you have done your homework, always give before you get, and don't be afraid to ask (slowly). Use it at your own risk because it may change your life. Small

{Email | Post #4} 3R = Email Royale.

{Email | Post #4} 3R = Email Royale.

👎🏼Most of your emails have irrelevant, unexciting subject lines, waste prime real estate and ask for a call too early. Maybe this Intro & Call approach worked for you back in the day but I am betting it will soon go extinct. In case you missed last week's post, it is

{Email | Post #3}: Your emails look like this?

{Email | Post #3}: Your emails look like this?

Most emails are read on a mobile device so please do both of us a favor and be intentional about your subject line and first paragraph. Try to convey the juicy stuff within the first 8 seconds as that will help getting the convo going. Ahh, and before I forget:

{Email | Post #2} The 3 Golden Rules.

{Email | Post #2} The 3 Golden Rules.

Don't take the previous post personally - it's ok if your emails suck. They suck for 99% of us and it's perfectly normal if 80%+ of people aren't even opening them. That's why you're here. I believe in being intentional, approaching things strategically. I'm that guy who puts together excel