call to action - The Unicorn Playbook

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call to action

A collection of 5 posts

{Email | Post #8}: (Nice) break up.

{Email | Post #8}: (Nice) break up.

🏆 In the emailing world, success means you need to be ready to follow up at least 4 times. But since 70% of people give up after just one un-replied email, that shows most of us aren’t really getting much out of our emails. Read last week's post to know

{Email | Post #7}: Folloooooow up.

{Email | Post #7}: Folloooooow up.

🕰️If you want your email to be read (maybe 'scanned' is a better word after all), make sure it sits at the top of the pile. By pressing 'send' at the right time you will increase your chances. As much as content is king, do not forget style. Everything you

{Email | Post #6}: Time is money.

{Email | Post #6}: Time is money.

😅34% of people will decide to open your emails (or not) based on its subject line, so you'd better up your copywriting skills. For some 8-word tips and tricks, don't be lazy and take a look at last week's post. I could hear the clock ticking. Literally. I had just

{Email | Post #5}: 8-word magic.

{Email | Post #5}: 8-word magic.

👑{Relevance, Reward & Request} is the GOAT of emailing frameworks. Cut to the chase by crafting an opening sentence that shows you have done your homework, always give before you get, and don't be afraid to ask (slowly). Use it at your own risk because it may change your life. Small

{Email | Post #2} The 3 Golden Rules.

{Email | Post #2} The 3 Golden Rules.

Don't take the previous post personally - it's ok if your emails suck. They suck for 99% of us and it's perfectly normal if 80%+ of people aren't even opening them. That's why you're here. I believe in being intentional, approaching things strategically. I'm that guy who puts together excel