Your slide #1.
Investors receive dozens, even hundreds of startup decks every month. You think they patiently read every single one of them? Time to wake up. You heard me say it before: investors give you their attention in increments of 8 seconds.
Now picture this: the investor opens your deck and their first impression of you is a low-res logo, a long jargon-ny tagline and some cryptic image. What the f*ck is this?, he wonders. Your 8 seconds are gone. You're done. Sayonara. Next.
If there's one thing, and one thing only, you take away from these emails, make sure it's this: be clear before getting creative. Pitch decks must be simple, clear and concise before they can be beautiful, shiny and exciting. Time to get the priorities straight.
When it comes to pitch deck accounting, your first slide is worth 30% of everything. Alone, it won't close the deal. But check these 3 boxes and you'll show the investor you value his time, understand how he thinks and cater to his needs.
No need to complicate, this is it. You know the way now. It's forward.
Next up is slide #2, the most important. If you have some time, give the Hello World slide a go. With decks, as it happens with life: avoid regrets.